Google is one of the companies which have become really famous in short history. Google has been only 12 years.
Now, Google is one of the most famous web search engine and rewarded on the NASDAQ. Google has their moto "Don't be evil".
Google was found in 1998 by Larry Page and Sergey Brin who were the students of Standford University at that time. Now, Larry Page is CEO and Eric Schumidt who promised with Larry and Brin to be in Goole for 20 years is Executive Chairman.
Actually, Larry Page and Sergey Brin started their own search engine in 1986 called "BackRub" because of the system which checked backlinks that can estimate the site's importance. Then finally, they changed name from BackRub to Google. This present name is derived from misspelling of the word 'Googol'. 'Googol' means that the search engine wants to offer large amount of information to people. At the first time, the website 'Google' was under Stanford University.
In 1998, Google was permissed legally. The first place was their friend's garage in Menlo Park, and they hired first employee, Craig Silverstein who was their fellow student of Standford University.
In 1999, Larry Page and Sergey Brin thought that search engine took much time so that it would affect to their school things becuase they still were Stanford University. So they went and offered to George Bell, the Excite CEO to sell it for 1 million dollar. But, to begin with, it was rejected by George. Later on June, $25 million round of funding was announced with major investors including the venture capital firms Kleiner Perkins Caufield and Byers.
Also at same year, Google moved the offices to Palo Alto. And one year later, Google started to sell advertisements associated through the contrary of Larry and Sergey about the advertising-funded search engine.
The advertising, Google offer Adwords program to advertisers. By the bidding through this program, people can buy the text advertisement next to the result of searching. Googel make them pay only when the advertisement was clicked. Also, the Google Analytics offer the 'free tool' to check the effect of the advertisement immediately. This program make people could check the traffic of keywords, the effects of the ad, etc.
Google encourages people to research newpaper, book or magazines for free to endorse and sell the ads. Also the pertinent things are free through the search traffic. Few years later, through the 'Doubleclick', Google encourages to do online advertising. In 2004, Google's profit increased a lot. 97 percent among them were ads. 4 years later, Google's profit rised again and the profit was same as the total profit of 5 broadcaster including CBS, ABC, FOX, CW, NBC.
Search engine is famour at Google. One of the features of Google's search is that the link is analyzed between the page and page. Through this way, Google judges the better documents which linked a lot. This is called PageRank.
Google also has a lot of services, not only ads or search engines. Gmail, Google news, Google maps, Google videos, Google books, Orkut, etc are the examples. Actually, Google maps have been embroiled.
The reason is about the personal information and privac. Becuase in the 'street view', there are many people, car plates, some privacies in the pictures.
Google has been issued for almost the whole story, good or bad. In the news, one writer said Google became slower, so many talented people in Google tried to move to the 'faster' one, Facebook.
But I believe that Google will be the black hole of the talented, again.
