History of Chanel

I want to write about fashion brand, CHANEL S.A., usually called CHANEL. CHANEL is one of the most expansive and famous brands globally, and also many women long for Chanel bags.
The founder of CHANEL is Coco Chanel. Her real name is Gabrielle Bonheur Chanel who is French. Before she became the world-famous designer, she was the singer of a cafe. At that time, she used her name 'Coco'.
She established CHANEL in 1909. In 1910, she opened the hat shop named 'Chanel Modes'. After the famous actress, Gabrielle Dorziat, wore Chanel's hat, the brand CHANEL became famous. As her brand became popular, her simple fashion style also received attention, and a lot of imitated Chanel products were produced. One year later, she went into fashion industry as the designer of ladies' apparel.
Coco didn't llike 'corset', which was garment that hold tight and shape women's body. In 1913, Chanel showed Sports look, and this garment line brought about reform at women's life style. Also this was a big success. One of her jerseys appeared in the magazine named Harpersbazaar as 'attractive shirt-like dress'. She completed funky and convenient clothes without corsets.
Chanel prefers her own style ; easy to mover, having real charm, not parading, refusing of the unpractical, and own unique style.
In 1921, Chanel was set at number 31, Rou Cambon, Paris. Then she launched her first perfume, 'Chanel No.5'. So many women are attracted at this perfume including my mom, and also Marilyn Monroe loved this perfume. As we see that this fame lives today, her perfume was amazingly successful. The bottle of the perfume, 'Chanel No.5' was appreciated as work of art, and her bottle has been displayed at The Museum of Modern Art.
In 1924, she opened her first paste germs atelier.
Before her, black garments were only worn at funerals. But in 1926, she showed 'Litte Black Dress', and this was introduced as 'New uniform for modern women'. Chanel popularized the black clothes.
In 1928, she designed the first Tweed suit which was inspired from her travel of Scotland with the Dukc of Westminster. Chanel also opened a new dawn in history of fashion with 'Chanel suit'. Her suit would be the symbol of elegance and classic. Gold buttons, the logo of Chanel and knee-length skirt were the representatives of Chanel suit. As she became famous, she got to be the leader of elegant fashion.
In 1939, she closed her 'couture house', and only perfume ad accessories boutique left at number 3, Rou Cambon.
Durin WW1, Chanel's clothes became popular with practical and easy clothes. Because during the war, women need to work harder. Two piece and three piece suits had prevailed for long from WW1.
During WW2, she closed 'Maison Chanel' and retired from CHANEL.
In 1954, Coco Chanel came back to CHANEL and opend 'Haute-Couture house' again. One year later, she launched the shoulder bag with gold chain named 2.55 bag which a lot of celebrities patronize today.
Same year, 'Pour Monsieur' for men was launched.
After her return, there were a lot of famous works she did; tweed two-piece, pearl necklaces, her mascot 'camellia flower', and handbag with the clasp which was shaped crossed double C.
Gabrielle Chanel introduced the perfume on August 19th, 1970, 'Chanle NO.19' which was named after her birthday ; her birthday was August 19th.
As Coco died in 1971, Karl Lagerfeld came after her. Her collection after her death was really successful.
In 1984, the perfume 'Coco' was launched. 3 years later, Chanel Watch came out. In 1996, the perfum 'Allure' was introduced, and 'Allure Homme' came out 2 years after 'Allure'.
In 1999, CHANEL made new 'skin-care' line, 'Precision'.
In 2001,  the perfume, 'Coco Mademoiselle' showed.
In 2005, CHANEL Exhibit was hold in NewYork Metropolitan Museum, and the handbag 'New Mademoiselle' was launched.
Chanel has been over 100 years; I think this brand has long history. In my opinion, Gabrielle Chanel contributed to modern fashion. Without her, maybe corset would be used more. She was one of the talented and influential women in the world. In my conception, most of CHANEL products are worthy that.